AI video ads for Instagram and Facebook

Meta's platforms are where most small businesses advertise. AI video lets you make many ad versions quickly and test which one sells. Here is what an AI video ad for Instagram and Facebook needs.

Sizes and length

Make the main version vertical, 9:16 at 1080×1920, for Reels and Stories. Add a 4:5 or 1:1 version for the feed. Keep ads between 10 and 30 seconds; shorter versions often get cheaper results.

The first 3 seconds decide everything

Start with movement, a face or a surprising image, never with a logo. Show the product or the result immediately. If the first seconds are boring, people scroll away and the ad becomes expensive.

Captions and sound

Many people watch with the sound off, so put the key message in large captions. A native voice-over in the audience's language builds much more trust than a foreign or robotic voice.

Make several versions and test

The main advantage of AI is speed: from one idea you can make 3–5 versions with different hooks, characters or offers. Run them together in Ads Manager and keep the version with the lowest cost per lead.

Meta's own AI tools

Meta keeps adding generative AI to Ads Manager: copy generation, image variations, text on media and voice-over in more languages. These tools are useful for small changes, but the main video still needs a strong idea and a clean edit.

Ready-made ads in any language

AIZORA Studio makes AI video ads in all the sizes Meta needs, with voice-over in your customers' language. One ad of 15–30 seconds starts from $150, and extra versions for testing are cheaper.